Exposure to Advertisements and Electronic Cigarette Use Among US Middle and High School Students
American Academy of Pediatrics- May 2016

Electronic cigarette (e-cigarette) use among US students increased significantly during 2011 to 2014. This study examines the association between e-cigarette advertisement exposure and current e-cigarette use among US middle school and high school students.

E-cigarette advertisement exposure is associated with current e-cigarette use among students; greater exposure is associated with higher odds of use. Given that youth use of tobacco in any form is unsafe, comprehensive tobacco prevention and control strategies, including efforts to reduce youth exposure to advertising, are critical to prevent all forms of tobacco use among youth.

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